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1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is SmartZebra GmbH, Siemens-Halske-Ring 2, 03046 Cottbus, Germany, Tel.: +49355 86688153, Email: info@smart-zebra.de. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
2.1 When merely using our website for informational purposes, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to retrospectively check the server log files if there are concrete indications of unlawful use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the “https://” character string and the lock symbol in your browser line.
3.1 Webflow
For hosting our website and displaying page content, we use the system of the following provider: Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA
All data collected on our website is processed on the provider’s servers. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
3.2 Cloudflare
We use a content delivery network of the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after you close your browser (so-called “session cookies”), while others remain on your end device for a longer period and allow page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.
Insofar as personal data is also processed through individual cookies used by us, the processing takes place pursuant to Art. 6(1)(b) GDPR either for the performance of a contract, pursuant to Art. 6(1)(a) GDPR in the case of consent given, or pursuant to Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance, or you can exclude the acceptance of cookies for certain cases or in general.
Please note that the functionality of our website may be limited if cookies are not accepted.
5.1 HubSpot
For the provision of an online appointment booking function, we use the services of the following provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
For the purpose of scheduling appointments, first and last name as well as email address (and, where applicable, telephone number if a phone appointment is desired) are collected pursuant to Art. 6(1)(b) GDPR and transmitted to the provider pursuant to Art. 6(1)(f) GDPR based on our legitimate interest in effective customer management and efficient appointment scheduling, where they are stored for appointment organisation.
After the appointment has taken place or after the agreed appointment period has expired, your data will be deleted by the provider.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
5.2 HubSpot
For processing customer enquiries, we use the email ticketing system of the following provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
If you submit contact enquiries via our website by email, these are stored and organised in the ticketing system to enable chronological processing and improve the service experience. You can check the current status of your enquiry at any time using the individually assigned ticket number.
For the organisation and processing of enquiries, personal data is collected to the extent provided, but in any case name, first name and email address, transmitted to the provider, stored and read there.
The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in responding to your enquiry as quickly as possible and in optimising our service offering pursuant to Art. 6(1)(f) GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
5.3 When contacting us (e.g. via contact form or email), personal data is processed – exclusively for the purpose of processing and responding to your enquiry and only to the extent necessary for this purpose.
The legal basis for the processing of this data is our legitimate interest in responding to your enquiry pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively resolved, provided no statutory retention obligations apply.
Pursuant to Art. 6(1)(b) GDPR, personal data continues to be collected and processed to the extent necessary if you provide it to us when opening a customer account. Which data is required for opening an account can be found in the input mask of the corresponding form on our website.
Deletion of your customer account is possible at any time and can be effected by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully executed, no statutory retention periods apply, and there is no legitimate interest on our part in continued storage.
7.1 Registration for Our Email Newsletter
If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter after you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. In this process, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when registering for the newsletter is used strictly for the designated purpose.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we have reserved a use of data beyond this that is permitted by law and about which we inform you in this policy.
7.2 Sending the Email Newsletter to Existing Customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. For this purpose, we do not need to obtain separate consent from you pursuant to Section 7(3) of the German Unfair Competition Act (UWG). The data processing is based solely on our legitimate interest in personalised direct marketing pursuant to Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails.
You are entitled to object to the use of your email address for the above-mentioned advertising purpose at any time with effect for the future by sending a message to the controller mentioned at the beginning. Only transmission costs at base rates will be incurred for this. After receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.
7.3 HubSpot
Our email newsletters are sent via this provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when registering for the newsletter to this provider pursuant to Art. 6(1)(f) GDPR, so that the provider can handle the newsletter dispatch on our behalf.
Subject to your express consent pursuant to Art. 6(1)(a) GDPR, the provider additionally carries out a statistical performance evaluation of newsletter campaigns by means of web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the content of the newsletter. Device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider that protects our site visitors’ data and prohibits disclosure to third parties.
8.1 Insofar as necessary for the fulfilment of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution pursuant to Art. 6(1)(b) GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provided when placing the order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6(1)(c) GDPR. Your contact data is used strictly for the purpose of notifications about updates owed by us and is only processed by us to the extent necessary for the respective information.
For the fulfilment of your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
8.2 Chargebee
For order processing, we use the following provider: CHARGEBEE Inc., 909 Rose Avenue, Suite 610, North Bethesda, MD 20852, USA
Name, address and, where applicable, further personal data are passed on to the provider pursuant to Art. 6(1)(b) GDPR for the purpose of processing the online order. Your data is only passed on to the extent that this is actually necessary for the processing of the order. The provider is also used for accounting purposes. The provider processes incoming and outgoing invoices and, where applicable, bank transactions of our company in order to automatically record invoices, match them to transactions and create financial accounting in a semi-automated process.
Insofar as personal data is also processed in this context, processing takes place pursuant to Art. 6(1)(f) GDPR based on our legitimate interest in the efficient organisation and documentation of our business processes.
For the transfer of data to the USA, the provider relies on the Standard Contractual Clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
9.1 Google AdSense
This website uses Google AdSense, a web advertising service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google AdSense uses so-called cookies, i.e. text files that are stored on your computer and enable an analysis of your use of the website. In addition, Google AdSense uses so-called “web beacons” (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is generally transmitted to a Google server and stored there. This may also involve transmission to the servers of Google LLC in the USA.
Google uses the information obtained in this way to evaluate your usage behaviour with regard to the AdSense advertisements. The IP address transmitted by your browser within the scope of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties where required by law and/or where third parties process this data on behalf of Google.
All processing described above, in particular the reading of information on the end device used via cookies and/or web beacons, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, Google AdSense will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
9.2 HubSpot
This website uses the software-based marketing service of the following provider for the provision and synchronisation of various customer management services: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
The service enables the automated processing of feed activities, the management of advertising in the marketing channels used and the success analysis of marketing measures, as well as centralised email marketing and contact management.
To fulfil the various functions, cookies are used, i.e. small text files that are stored locally in the cache of your web browser on your end device and enable an analysis of your use of the website by us. The cookies collect certain information, such as the IP address, location and time of the page access.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
Further legal bases for data processing that apply within the scope of specific service functions (such as the necessity of express consent pursuant to Art. 6(1)(a) GDPR for receiving newsletters) remain unaffected.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
10.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, when visiting the website, Google Analytics 4 sets cookies, which are stored as small text elements on your end device and collect certain information. This information also includes your IP address, which is however truncated by Google by the last digits to exclude direct identification of persons.
The information is transmitted to Google servers and processed there. Transmissions to Google LLC based in the USA are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website and internet use. The truncated IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data. The data collected within the scope of using Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the end device used, will only take place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with Google that ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=en and at https://policies.google.com/technologies/partner-sites
Demographic Characteristics
Google Analytics 4 uses the special “demographic characteristics” function and can create statistics that make statements about the age, gender and interests of site visitors. This is done by analysing advertising and information from third-party providers. This enables target groups for marketing activities to be identified. However, the collected data cannot be attributed to any specific person and is deleted after a storage period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to create cross-device reports. If you have activated personalised ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyse your usage behaviour across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can deactivate the “Personalised Advertising” function in your Google account settings. Follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=en
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=en
UserIDs
As an extension to Google Analytics 4, the “UserIDs” function may be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, have set up an account on this website and log in on different devices with this account, your activities, including conversions, can be analysed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
10.2 Fathom Analytics
This website uses the web analytics service of the following provider: Conva Ventures Inc., 26 Bastion Square, Third Floor Burnes House, Victoria, British Columbia, V8W 1H9, Canada
To protect site visitors, Fathom Analytics uses a pseudonymised visitor identifier to enable various analyses of site usage within a short time window. This visitor identifier is a randomly generated, time-limited hash value created on the basis of a reduced set of technical attributes. These include, in particular, the user agent (browser and operating system information) and the anonymised IP address, which is processed exclusively for the duration of the analysis and then discarded.
Insofar as personal data is processed in individual cases, the processing takes place on the basis of our legitimate interest in the statistical evaluation of user behaviour for optimisation purposes pursuant to Art. 6(1)(f) GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
An adequate level of data protection for data transfers to the provider’s location is ensured by an adequacy decision of the European Commission.
10.3 Google Tag Manager
This website uses “Google Tag Manager”, a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).
Google Tag Manager provides a technical foundation for bundling various web applications, including tracking and analytics services, and for calibrating, controlling and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store any information on user end devices or read it. Nor does the service carry out any independent data analyses. However, when a page is called up, Google Tag Manager transmits your IP address to Google, where it may be stored. Transmission to servers of Google LLC in the USA is also possible.
This processing will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=en
10.4 Microsoft Clarity
This website uses the web analytics service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymised visitor data, including device information such as the IP address and browser information, to evaluate them for statistical analyses of user behaviour on our website and to create pseudonymised user profiles. Among other things, this enables the evaluation of movement patterns (so-called heatmaps) that show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). Pseudonymisation generally excludes direct identification of persons. There is no merging with clear data about your person collected in other ways.
All processing described above, in particular the reading or storing of information on the end device used, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
10.5 SalesViewer
This website uses the web analytics service of the following provider: SalesViewer® GmbH, Huestr. 30, 44787 Bochum, Germany
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymised visitor data, including device information such as the IP address and browser information, to evaluate them for statistical analyses of user behaviour on our website and to create pseudonymised user profiles. Among other things, this enables the evaluation of movement patterns (so-called heatmaps) that show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). Pseudonymisation generally excludes direct identification of persons. There is no merging with clear data about your person collected in other ways.
All processing described above, in particular the reading or storing of information on the end device used, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
11.1 Google Ads Remarketing
This website uses retargeting technology of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google sets a cookie in your end device’s browser, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you have visited. Further data processing only takes place if you have agreed with Google that your internet and app browsing history will be linked to your Google account and information from your Google account will be used to personalise ads that you view on the web. If you are logged in to Google during your visit to our website in this case, Google will use your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form audiences. In the course of using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC in the USA.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
Details on the processing triggered by Google and Google’s handling of website data can be found here: https://policies.google.com/technologies/partner-sites
Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
11.2 LinkedIn Insight
This website uses retargeting technology of the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
This enables us to target visitors to our website with personalised, interest-based advertising who have already shown interest in our shop and our products. The display of advertising material is based on a cookie-based analysis of previous and current usage behaviour.
In the cases of retargeting technology, a cookie is stored on your computer or mobile end device to collect pseudonymised data about your interests and thus to adapt advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile end device. You are thus shown advertising that is very likely to correspond to your product and information interests.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.
11.3 Microsoft Advertising
This website uses retargeting technology of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
This enables us to target visitors to our website with personalised, interest-based advertising who have already shown interest in our shop and our products. The display of advertising material is based on a cookie-based analysis of previous and current usage behaviour.
In the cases of retargeting technology, a cookie is stored on your computer or mobile end device to collect pseudonymised data about your interests and thus to adapt advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile end device. You are thus shown advertising that is very likely to correspond to your product and information interests.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
11.4 releva.nz
This website uses retargeting technology of the following provider: releva GmbH, Feilnerstr. 10, 10969 Berlin, Germany
This enables us to target visitors to our website with personalised, interest-based advertising who have already shown interest in our shop and our products. The display of advertising material is based on a cookie-based analysis of previous and current usage behaviour.
In the cases of retargeting technology, a cookie is stored on your computer or mobile end device to collect pseudonymised data about your interests and thus to adapt advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile end device. You are thus shown advertising that is very likely to correspond to your product and information interests.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.
11.5 Google Ads Conversion Tracking
This website uses the online advertising programme “Google Ads” and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). In relation to the advertising campaign data, we can determine how successful the individual advertising measures are. We pursue the aim of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on a Google Ads advertisement. These cookies usually lose their validity after 30 days and are not intended for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the advertisement and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained with the help of the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advertisement and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. In the course of using Google Ads, personal data may also be transmitted to the servers of Google LLC in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and Google’s handling of website data can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link: https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=en
Please note that certain functions of this website may not be available or may be limited if you have deactivated the use of cookies.
Google’s privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
11.6 Microsoft Advertising Universal Event Tracking
This website uses conversion tracking technology of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
For the use of Universal Event Tracking, a tag is placed on each page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behaviour on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is that certain predefined goals such as purchases or leads can be statistically recorded and evaluated in order to make the orientation and content of our offers more tailored to interests. The tags are never used for the personal identification of users.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
11.7 TikTok Pixel
This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland
If you have arrived at our website from an advertisement on the provider’s domain, the success of the advertisement can be tracked with the help of cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests).
For this purpose, certain device and browser information, including your IP address where applicable, is read via the tracking technology to record and evaluate predefined user actions (e.g. completed transactions, leads, search queries on the website, visits to product pages). This enables the creation of statistics about user behaviour on our website after redirection from an advertisement, which serve us to optimise our offer.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
12.1 Google Web Fonts
This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider’s servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA
The processing of personal data in the course of establishing a connection with the font provider will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/
12.2 Microsoft Teams
For conducting online meetings, video conferences and/or webinars, we use this provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA
The provider processes various data, whereby the scope of the processed data depends on which data you provide before or during participation in an online meeting, a video conference or a webinar. Your data is processed as a communication participant and stored on the provider’s servers. This may include, in particular, your registration data (name, email address, telephone number (optional) and password) and session data (topic, participant IP address, device information, description (optional)).
In addition, image and audio contributions of participants and voice inputs in chats may be processed.
For the processing of personal data necessary for the performance of a contract with you (this also applies to processing operations necessary for the implementation of pre-contractual measures), Art. 6(1)(b) GDPR serves as the legal basis. Insofar as you have given us consent for the processing of your data, the processing takes place on the basis of Art. 6(1)(a) GDPR. Consent given may be revoked at any time with effect for the future.
Otherwise, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest pursuant to Art. 6(1)(f) GDPR in the effective conduct of the online meeting, webinar or video conference.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
Cookie Consent Tool
This website uses a so-called “Cookie Consent Tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “Cookie Consent Tool” is displayed to users when they access the site in the form of an interactive user interface on which consent can be given for certain cookies and/or cookie-based applications by ticking boxes. All cookies/services requiring consent are only loaded when the respective user grants the corresponding consent by ticking the box. This ensures that such cookies are only set on the respective user’s end device in the case of consent being given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done pursuant to Art. 6(1)(f) GDPR based on our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in the legally compliant design of our website.
A further legal basis for processing is Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user’s consent.
Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
Further information on the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.
14.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the cited legal basis for the respective conditions of exercise:
14.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
The duration of storage of personal data is determined by the respective legal basis, the processing purpose and – where applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).
When processing personal data on the basis of express consent pursuant to Art. 6(1)(a) GDPR, the data concerned is stored until you revoke your consent.
If statutory retention periods exist for data processed in the context of legal or quasi-legal obligations on the basis of Art. 6(1)(b) GDPR, such data is routinely deleted after the retention periods have expired, provided it is no longer necessary for the performance or initiation of a contract and/or there is no legitimate interest on our part in continued storage.
When processing personal data on the basis of Art. 6(1)(f) GDPR, such data is stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6(1)(f) GDPR, such data is stored until you exercise your right to object pursuant to Art. 21(2) GDPR.
Unless otherwise stated in the other information in this policy on specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.
